Trademark Assignment is the process of transferring the trademark rights to another party. Trademark rights are transferable through assignment agreements. On assignment of trademark the ownership is transferred to the other party (assignee). Even unregistered trademarks can be transferred through assignment agreements. The payment will be mostly one-time payment. The assignment may include Goodwill.
Benefits of Trademark Assignment
The process of assignment enables the owner of the trademark to realize the value in monetary terms which was just reflecting on the paper.
For an assignee, it is a simpler process and saves time. Further, it eliminates the inherent risks of the registration process such as objection and rejection. Further, an established trademark enables easy entry to a market.
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